The Evolution of Social Recruitment

The Evolution of Social Recruitment Everybody knows that the biggest advancements made in recruiting in the last decade have been those related to social media. Online platforms â€" most notably LinkedIn â€" have played huge roles in the way we communicate with and attract our candidates, and sometimes clients too. There has been a complete role reversal between recruiters and candidates what was once a game of candidates fighting for the attention of recruiters, has now turned into one where recruiters are rounding up candidates into online communities so they can engage and socialise (more commonly known as “building a social network”). With 65% of adults using social media on a regular basis (Pew’s 2011), and an increasing amount of candidates actively searching for jobs using their social media contacts, it’s no surprise that this is where recruiters are hanging out too. Let’s recap on some of recruitment’s most valued social media sites to date. It is astonishing to consider how much influence they have on the industry now, when most didn’t even exist ten years ago: 1995:  First Internet Forums 2002: LinkedIn â€" a social networking website for people in professional occupations 2004: Facebook â€" an online social networking service 2006:  Twitter â€" an online social networking service and microblogging service 2008: Jobvite   a social recruiting and applicant tracking service 2010:  Branchout â€" a Facebook application designed for finding jobs, networking and recruiting But it’s not just social media that has shaped where the industry is today. In the last five years we have seen big transformations in recruiting thanks to changes in the economy and technology as well. Social Media and the Economy: When the economy slowed down in 2008, most companies took measures to cut down costs by laying off their employees. The big question on everyone’s minds at the time was whether recruitment agencies were going to be the biggest hit in the industry. But there was a twist organisations begun to seek highly qualified candidates who would add value to their resources (or give them more bang for their buck, if you will). And while the pool of unemployed people grew, recruiters were the only ones keeping updated records and maintaining relationships, particularly online and in the social media space. This gave them a good stance in the industry there was never a moment where they couldn’t find the right person for the job. Social Media and Technology: Technology is just the gift that keeps on giving isn’t it? Thanks to technology and its continuous growth and adaptions, social media has been integrated into every division of recruiting. It’s allowed us access to insightful data and knowledge about what worked and what didn’t. Our strategies have become stronger and ultimately helped us to help our clients reduce costs in hires, streamline processes and of course increase the numbers of quality candidates. Here are three social technologies that have taken social recruiting on a turn in the past few years: Network Development (Twitter, LinkedIn, Facebook):  We can literally spend all day scouring these sites for candidates and come out with nothing. But it’s the strategy behind our engagement and our knowledge of how to leverage the sites that really displays results. Public Ranking and Rating (Yelp, Netflix, Amazon, Glassdoor):  These platforms have allowed us to learn about the importance of candidate experience, in turn giving us opportunities to engage more. And they’re not only for us as recruiters, but for our clients and their employer branding schemes as well. Long gone are the days of getting away with treating a candidate badly. Everything and anyone online can come back to bite you. Mobile Platforms (tablets, smartphones):  Not that recruiters ever stopped working before, but these technologies allow us to literally never stop. We are in contact with our candidates and clients 24/7. There is no escaping it. And this can only be enhanced business. Social Media and Your Network “A survey by Ventanta Research found 93% of surveyed organisations are already actively using social media to recruit new employees. Social media allows us to connect with our candidates in different ways to how we ever have before. Your social network gives you a whole new level of interaction with candidates, often before you even have a job for them. Social networks allow you to get yourself out there too. People will start to know you and trust you. The more candidates you have in your network, the more you will organically gain. People are your most powerful advertising medium. If you can impress one candidate, you could potentially gain ten more via that one’s social network. We aren’t recruiters anymore, we are marketers and social recruitment has veered recruitment into the world of content marketing, with your social network being your target audience. And the fact is that most of the time the candidates who are right for the jobs we have to offer aren’t actually the one’s looking for a job. So we need to have these people in our networks. But we need to proactively probe for this talent. Sadly, they won’t just come to us. According to John Sumser, we are amidst the evolution of social recruiting and the adoption of social recruiting is much slower than the original web ever was. And as a social recruiter myself, I can only work to increase awareness around the benefits in hope of speeding it up a little. There are so many opportunities being missed, and it needs to change. Social media is a source of influence, a great power in our industry. It’s the simple fact that recruiters who are using social media can do better. For those of us who are already on board, it is an exciting time. We are dabbling in this and testing out that. We are working towards a future that will show us a clear emphasis on workflow and measurable results. We are now at a time where we are confident to do away with the constant search for lead information and the waste-of-time-interviews, because now we can spend more time on social media, focusing on building and developing relationships. I certainly know what I prefer doing.

10 Ways to Utilize Social Media For Customer Service - Classy Career Girl

10 Ways to Utilize Social Media For Customer Service Providing award-winning customer service is important for every business. In todays world of technology, customers want to be assisted immediately. Live-chat and other support applications are beneficial for bolstering customer service. Social media offers numerous opportunities for interacting with your prospects and customers and building your brand. Having a social media presence is not merely enough. You need to be a social media pro. In this post, well explore some best practices to take your social care to the next level. 10 Ways to Utilize Social Media For Customer Service 1. Interact With Your Customers Its no secret that social media is all about interaction. So, it is imperative to create social media profiles for your business to engage with your customers. If you respond regularly to the comments of your customers, your website traffic and business will boost. 2. Blogging It is advisable to use a blog platform such as WordPress, Blogger etc to update clients with latest updates from your business. In order to improve customer engagement through social media, you should comment on other peoples blogs. 3. Ask Questions Well, there is no better place than social media to inform customers about your product or service. You can ask questions to customers about how to improve your product or service. Their answers will be beneficial for your business. Responding to customers answers to your questions will provide you with valuable information about them and your product or service. 4. Be Engaging Your social media sites provide disseminate information about your product or service, but you want your social media platform to offer informative content as well. Keep in mind that people are on social media for informative and interesting content. You can provide them unique and engaging information rather than advertisements. Companies rely on professional SEO firm New York to get interesting and informative content for social media channels. 5. Connect Your Online and Offline World People reading your social media posts may be your customers in the brick-and-mortar world. So, it is advisable to keep things offline sometimes. In some cases, a face-to-face meeting or phone call can be more valuable than online media. Social media helps to connect your online and offline world. Social media is effective for improving brand awareness and engaging with customers. [RELATED: 9 Social Media Tools to Enhance Your Content] 6. Analyze the Competition In many sectors, you may find consumer review sites where customers share their experiences. Be sure to analyze these regularly to see what customers are saying about your brand and your competitors. If all your competitors have special offers, it might be worth launching the one. 7. Understand What Your Customers Want It is important to understand your customers requirements. If similar queries are there regularly, try to avoid them by changing your process. You can also add a FAQ section on your website to answer queries. 8. Change Your Customer Service Make sure that the person responsible for your customer service is able to access your social media profiles. You must share good feedback on to your team members. 9. Communicate Changes to your Team It is advisable to train staff to use social media and make a policy for team member accessing your social media accounts. 10. Deal With Negative Feedback Instantly The more engaged you are, the less likely you are to have an online disaster. It is advisable to investigate negative complaints thoroughly and contact your customers directly to apologize and fix the issue. Final Words Social media sites i.e. Facebook, Google Plus, and Twitter have evolved to become emergent platforms for marketing. Regular analysis of your companys social media profiles can boost your customer service. The better your social media platform, the more social traffic youll get. Are you managing your social media channels to improve your customers?

Movie reviews. Almost.

Movie reviews. Almost. I am on a sad-movie-watching binge. It started a few weeks ago. Wait. No. It probably started when I was in third grade and there was no grownup home until 8pm, so after school I went to the movie theater every day for a week to watch Wilbur lose Charlotte and learn to fend for himself. I think people who have sadness in their life use movies to work out their sadness by seeing it in other people. You know that truism about how we see other people so much more clearly than we see ourselves? Its true for seeing other peoples disorders as well. Wilbur doesnt work for me anymore, but trichotillomania does. Because while I was sitting for school pictures with no eyebrows, thinking I was the most insane person in the world, four percent of all people were also pulling out their hair. And while I was playing beach volleyball with shorts on because I couldnt stop plucking pubic hair, doctors were adding trichotillomania to the DSM as a form of OCD. I wish I hadnt spent so much time hating myself for plucking. I was doing fine, I just needed help with anxiety and OCD. Well, and with carpal tunnel, which is a common result of pulling hairs so obsessively for so long. So you can be sure that when I saw a reference to the movie Trichster, I was captivated. Trichster? I havent heard that term before. Now pulling hair is for cool kids? They get a nickname? So, I watched the movie. Its a great way to understand what makes people pull their own hair out. I got sad all over again about how lonely it feels to hate yourself. Last week I watched a documentary about logging. Loggers wear earplugs so the chainsaw doesnt make them deaf, but then they cant hear when a tree is about to fall. So they die. One hundred loggers die each year. Should they choose deafness instead? I also watched a documentary about the Fyre festival. It turns out the whole Frye debacle is the result of Billy McFarlands incredible hubris, but also his incredible social media skills. Generational schadenfreude makes me giddy when the narrator focuses on the millennial need to be part of everything importantâ€"or simply imply involvement with a photo. One interviewer says McFarland was always surrounded by people, but it was like there were no people because no one ever gave him useful feedback. Relying on input from other people could have saved McFarland. In another interview an influencer says it’s his job to promote his brand.  When asked what his brand is, the guy says, “My brand is about happiness and wellbeing.” Happiness and wellbeing? I hate him: so much BS. Then I have an epiphany: my brand is about negativity and mental health! Thats where I should put my energy. Immediately I tell my epiphany to Amelia. Because I have new ideas all the timeâ€"like they are trees and Im a logger and I need a friend around or Ill get hit. She says, What? That is not your brand. Your brand is authenticity and being true to yourself. I say, Oh. And then, Thank you. Because see? She saved me.

How Has LinkedIn Changed Recruiting in the UK

How Has LinkedIn Changed Recruiting in the UK Its undeniable that LinkedIn has had a remarkable impact on the way that organisations do business. Over the years it has transformed the way that companies function, from the way they market their brand, to the means they go to to  recruit new staff. To mark LinkedIn hiting the 20 million UK members mark last month and learn how the professional network  has impacted the UK, Ive had a chat with British business leaders  James Caan, Kathy Allison, Paul Dreschler, Andy Hill  and Joshua Graff. Listen to the interview on iTunes, SoundCloud or keep reading for a summary. And dont forget to subscribe to the Employer Branding Podcast. Andy Hill VP of Talent and Resourcing at  The Sage Group Plc How has LinkedIn changed your business? I think its created a fantastic opportunity for us to not only identify and connect with talent. From a recruitment perspective, it helps us in terms of sales and marketing, in terms of accessing the communities, the small businesses that we want to work with. So I think across all its product mixes its had a fundamental impact both on cost of acquisition of talent, but also in terms of cost of acquisition of customers as well. How do you and your organisation use LinkedIn? Ive been a user of LinkedIn for many, many years, one of the early adopters. And I personally use it to make connections with people, not only for bringing in talent because thats my job, but also to sort of establish a network, so I reach out a lot. I do a lot of blogs. I do a lot of postings. I get a lot of information on the latest trends on there on many groups. So Im an active user. Its probably up and on my desktop as much as my Outlook to be fair. As an organisation, we use it extensively for recruitments right across the globe for Sage. In marketing, we use it and the tools there. We also have Lynda.com as  learning platform, so as head of talent I also have the learning organisation. So we use pretty much all the products. Tell us about your CEO? Yeah, hes an incredibly sociable CEO [Stephen Kelly]. He got a Power Profile today on the anniversary of this 20 million milestone for LinkedIn. But also, I think for him, hes incredibly active. I mean, hes constantly forwarding me profiles of people whove contacted him. But also, he actively blogs on there and connects across the whole organisation. But also, hes encouraged us and supported us in building LinkedIn into our own inductions, so we get all our employees now towe help them with their professional profiles because were quite comfortable with them using it as a tool for their own network and career. What do you think the future holds for LinkedIn? Well, I think theyre going to keep growing at a massive rate. I think their biggest challenge is connecting with the real whole world work. Theyre 90% of vacancies which are in small businesses, very small businesses, and that marketplace, and how they can really connect with the small business leader to make sure some of their other products, that side of talent can really add value. Its a huge opportunity where maybe a lot of work to be done with small business setting. Kathy Allison Head of HR at FitFlop How has LinkedIn changed your business and industry? LinkedIn has made it much easier for us to get our employer brand out there and to contact candidates directly, making them see that we have a brand that they would be interested in. How would you say you use it, and how does your organisation use it? I use it to keep in touch with news, updates, whats going on. Being part of the relevant groups and increase my own knowledge. Our organisation uses it for recruitment. We use the recruiter tool, but we also use it to share what were doing globally and as an employer branding tool as well. What do you think the future is on  LinkedIn for FitFlop and for the wider industry? I think the great thing about LinkedIn, is there is always new products, new developments that are coming. So I wouldnt be able to predict whats coming next, but Im sure its going to be really relevant. The future for us is wider, engaging within our business and to make it a tool that we use for talent interacting, and sharing whats great about our business. Not just through our HR and people team, but through all of our leaders and representatives in the business. Paul Dreschler President of CBI How do you think LinkedIn has changed business? Im delighted to have this opportunity to talk to you. Let me tell you briefly about how I think LinkedIn has changed business. Its provided a fantastic platform for every age-group to connect with each other and build a community of people, who have just enough insight to enable  them to have the first conversation, do the research, or decide on what to do next. How does the  CBI and its members use it? I think its used right across our membership in different ways, depending on the companies or the business thats in. But its just a powerful tool for connecting, getting insight, understanding our customers better, and building those right sort of relationships. What do think the future is for LinkedIn and British businesses? I think the future for British businesses has never been better. Were enjoying a tremendous rejuvenation and proliferation of start up companies, digital companies, technology companies. I think LinkedIn provides just a brilliant platform for that community to grow, develop, and expand not only in the UK but internationally. Joshua Graff UK Country Manager Senior Director of LinkedIn EMEA How would you say LinkedIn has changed recruitment  and  marketing? I think that LinkedIn in the UK has fundamentally  revolutionised  the way that people recruit, the way that people sell products and  services, the way that internal employees engage with one another. And then use their networks as well. Were seeing the entire talent industry transforming as a result of LinkedIn and 400 million members around the globe, 20 million in the UK today. Thats over 60% of the entire UK workforce and students on LinkedIn. People are there to do business. People are reading rich content on the platform today, and that is something that was very different when I first joined the organisation five years ago. Were now, by far and away, the largest distributor of professional content on the web. How do you use  LinkedIn on a daily basis? Whats your routine, and what are the keys to success? Firstly, have a rich profile. I use LinkedIn every morning to understand what the trends are that are taking place in the industries with which I work, either through the Pulse news app or through my newsfeed directly. Importantly for LinkedIn, its not always about the amount of time spent. Its about ensuring that you can extract maximum value to drive efficiency for you and your business, to stay up-to-date on the latest trends taking place in your industry. First and foremost, have a rich profile. Make sure youve got a picture you get 14 times more views on your profile with a picture. Make sure youre showcasing your experiences, and most recently, as well ensure that youre using the publishing platform to broadcast your message to your network and wider industry. What does the future hold for LinkedIn in the UK and globally? From a LinkedIn perspective, we recently acquired Lynda.com, the largest online learning platform in the world. And so that represents a great opportunity for our 400 million members around the globe to acquire the skills that they need to apply for jobs and have future success. Weve also invested in our influencer program and north of 500 influencers around the world, increasingly becoming a rich content platform. One of our focuses is to ensure that every time you log on to LinkedIn we give you a relevant experience that delivers you content thats going to help you become more productive and more successful. James Caan CEO of  Hamilton Bradshaw Group How has LinkedIn changed your industry? I think LinkedIn has certainly transformed the way the recruitment industry operates today. When I started this business 30 years ago, one of the biggest ambitions and motivations of all recruitment owners was to have an exceptional database. Isnt it amazing today that we now have the worlds largest database available to us free of charge? So I think that LinkedIn itself has transformed the industry, and access to candidates has been never better than what it is today. How would you say that you use it yourself, and how does your organisation use it? Theres no question, I absolutely am an avid user of LinkedIn, because I think as an industry today, if we dont embrace technology, if we dont embrace innovation, we get left behind. And whether we like it or not, LinkedIn has had a transformational impact on our industry, and I would urge anybody whos in this sector today, that you need to become a superuser. When I came across LinkedIn a few years ago, you know, I was very proactive in wanting to embrace it. Which is why I came on board as an influencer, because I wanted to share some of my ideas of what Ive learnt over the last 30 years in recruitment, you know, with other people, effectively, on the platform. And at that time, I had absolutely no idea to the extent that that would penetrate. And here I am two years down the line, probably the most followed person in the world in the recruitment industry, and of course, that has a huge impact on my businesses and our brand within the sector. What do you think the future holds for LinkedIn? I understand that LinkedIn today is going to make an announcement where its now achieved a substantial milestone. So I suppose the next step for me is how do I convert the several million new followers onto my followers? So not that I want to be competitive or anything, but I think Id like to see myself with 20 million followers, which I think will be quite an achievement. I think going forward, I think one of the biggest tasks that we have, is how I get my recruitment consultants in my organisations to use this product in a more efficient way, because technology is like a lot of things, it does a lot more than we currently use it for. So I think in order to maximise its advantages and its benefits, Id like to see us being as an organisation and as an industry, in becoming what I call superusers. Because ultimately, the recruitment industry is all about finding talent. I have no question of doubts in my mind that the talent we are looking for is available on this platform. The question is how equipped are we and how well-trained are we in how to access that talent. Make sure you subscribe to the Employer Branding Podcast.

Working At Your Own Liberty Freelancing In Law - CareerMetis.com

Working At Your Own Liberty Freelancing In Law Photo Credit â€" Flickr.comIn the modern age, there’s a huge trend towards people going it alone and working for themselves. Most commonly, people are doing this as freelancers. This means that they operate on their own, under their own name instead of a company. And, this new trend makes sense.evalIt’s usually possible to earn a lot more when you’re practicing your work on your own. With some work, like legal careers, this potential is a lot greater. So, if you’ve got- the right qualifications; you could become a freelance attorney or lawyer. And, have a much more rewarding career.To help you out, this post will be going through some of the things you’ll need to consider if you decide to take this path.Even if you’re practicing law on your own, most countries will have a set of minimum qualifications you need to be able to do this sort of work. In most cases, you will need a university or college degree to do this.This means that you’ll have to work very hard before yo u can get into this position. So, it’s not usually worth starting in this field from scratch; unless you’re extremely passionate about it.You’ll have to do some research to find out exactly what you’ll need to practice law by yourself. In most cases, alongside your qualifications, you’ll also need some sort of license. So, even if you’ve been working for a company doing the same work; you may need to get some extra paperwork in order.Photo Credit â€" Flickr.comOnce you have all of the paperwork in order, you need to start thinking about the resources that you’re going to be using. Lawyers will often rely on public records and services to get their job done. So, you’ll have to find out where exactly these resources are. There’s loads of software that can help with jobs like this, too. So, you’ll need to figure out exactly what could make your life easier.If you’re going to be an attorney dealing with personal finance law; you’ll find it much easier to get your job done using estate planning software. This sort of software can eliminate a lot of the work that you have to do when you’re setting up will and other financial documents.Photo Credit â€" maxpixel.freegreatpicture.comevalDespite the ongoing need for their services, it’s important that legal professionals market themselves well. Of course, when doing this, you need to remember that your field is a very serious one. This means that you have the be careful with the ways that you market yourself. It’s good to have a website, which will give your customers a place to find you.And, you should also be on a couple of social media platforms. To improve your chances, you can invest in professional SEO to make sure that your site finds itself at the top of Google.Hopefully, this will inspire you to go it alone and start working as a freelance legal professional. This line of work can be very lucrative if you play your cards right. You have to work hard; but, it will be worth it in the end.

Why Is It so Important to Secure Your Business Digitally

Why Is It so Important to Secure Your Business Digitally When running a business, there are hundreds of threats that could put your business at risk. There are physical threats such as natural disasters, there are employee threats such as toxic behavior, and there are also digital threats such as cybercriminals. Most of the threats to our business are well-documented, but cybercriminals constantly change their tactics which means it’s incredibly hard to be well-prepared against them or predict their next move. This is why it’s so important to secure your business digitally. Vulnerabilities We all rely on different types of software to make our lives easier, but did you know that software typically has vulnerabilities, hence why we constantly need to update them? These vulnerabilities can easily be exploited by smart cybercriminals and your data will quickly be compromised. Attackers If you’ve got a popular brand with a good reputation, then you’re going to be under attack from hackers. Whether they’re trying to hold your data for ransom or steal private information, they’re going to use all the tools at their disposal to break into your network. Employee Faults People can easily be tricked into opening viruses on their computer or infected emails if they’re not trained to detect them. Luckily, there’s plenty of software available to help counteract those threats, lowering the chances of an employee fault bringing down your entire business. Take a look at the infographic below for more information on the importance of cybersecurity and how it affects your business as a whole. Infographic By:  EPC Group

Resume Writing Business Package With Resume Templates

Resume Writing Business Package With Resume TemplatesThere are a number of reasons why a resume writing business package with resume templates is important. After all, it is the first impression that you will have on that job.Resume writing is a tough and competitive field. It needs much more than just experience or hard work to stand out and land that job interview. So, it is essential that you have a good portfolio and a well-written resume that makes you stand out from the rest.The key is in resume templates. There are a lot of them available online. Just make sure that you choose the right one for your needs. Once you select one, then you can save your time and effort by using one and get your resume done in no time.In resume writing, there are different categories. For example, for academic resumes, you need to put in some information about your course of study and credentials. For non-academic resumes, you may also put in personal information such as interests, hobbies and othe r personal information that reflect your personality.Another important thing to note is that your work experience and education have to be a perfect match. If it does not match up, then the resume writer would see you as less qualified. You cannot go wrong in this, if you follow these tips. Resume writing business packages with resume templates usually come with free sample resumes.These samples are meant to help you understand the concept and the format of your resume better. It would give you the basics on how to structure a resume in a professional way.Many companies do business in different ways, and they also offer resume writing business package with resume templates. For instance, they would provide you with samples that can guide you on how to format a resume and how to include certain sections such as your contact details and other important details in it. They would also teach you the importance of including at least three sections in your resume. So, in addition to the re quired information, you should also add a cover letter and a career history section to show that you have the ability to go further in the organization.Resume writing business package with resume templates are helpful especially when you are looking for a job. These templates can help you save time, money and effort.